CTRL was founded by Guac in May of 2026 with a vision to build a gaming and content organization centered around creativity, community, and empowerment.

 

After fully immersing herself in the gaming industry, she noticed a major disconnect in the space when it came to women feeling represented, supported, and empowered within gaming culture. CTRL was created to change that.​ 

 

With a passion for content, branding, and community-building, Guac set out to create opportunities for women through creator development, partnerships, and authentic online presence. To help bring the vision to life, she joined forces with Colty, who has worked professionally in the entertainment and content industry for over 10 years.

 

With a strong eye for viral content, creator growth, and long-term brand vision, the two built CTRL Gaming to be more than just an organization, but a platform designed to inspire, elevate, and empower the next generation of creators.